How Bridge IT creates Partner Microsites to win customers

In this case study, the Criya AI team AI recently sat down with Reid Conklin and Riyad Rezig from enterprise security and cloud solutions reseller BridgeIT to discuss how the company is leveraging Criya's sales and marketing content creation tools to transform their outbound prospecting and buyer engagement strategies.The interview was conducted by Deboshree Dutta, founder and CEO of Criya AI, who explored BridgeIT's new expansion strategies and challenges, their use of Criya's features, and the impact the platform has had on their business.This case study delves into the key problems BridgeIT faced, the specific Criya solutions they adopted, and the tangible results they've achieved through their partnership.

Meet Bridge IT

BridgeIT is an enterprise security and cloud solutions reseller serving customers across a wide range of industries. As a trusted partner, BridgeIT helps organizations navigate the complex landscape of security and cloud technologies, providing tailored solutions and expert guidance. Leading the charge at BridgeIT are Reid Conklin and Riyad Rezig. Reid, a seasoned veteran in the industry, oversees the company's strategic direction and growth initiatives. Riyad, the Head of Business Development, spearheads BridgeIT's outbound prospecting and relationship-building efforts, connecting with new customers and partners.Together, the BridgeIT team brings a wealth of experience, technical expertise, and a customer-centric approach to every engagement. Their mission is to empower organizations with the tools and support they need to stay ahead of evolving security threats and leverage the power of cloud computing.

Boosting Outbound Prospecting and Buyer Engagement

As an enterprise security and cloud solutions reseller, BridgeIT faces the challenge of standing out in a crowded market. The team needs to quickly create personalized, engaging content to capture the attention of potential customers across diverse industries and personas.

"It's really hard to pitch a reseller, because a reseller could be anything. A reseller could be like, I'm having problems getting gear into Serbia, you know. So like, how do I capture all that in a deck?" explained Reid Conklin, VP of Sales at BridgeIT.

Enter Criya

That's where Criya AI stepped in to transform BridgeIT's prospecting and buyer engagement. By leveraging Criya's suite of sales and marketing content creation tools, the BridgeIT team was able to elevate their outreach and deliver a more personalized, interactive experience for prospects.

" The overall reception from the AEs that we go and partner with, like CrowdStrike, Abnormal, has been really positive. They've never seen anything like this," said Riyad Rezig, Head of Business Development at BridgeIT.

One of the key features that impressed the BridgeIT team was Criya's digital sales rooms. These interactive, branded microsites allowed the team to showcase their solutions in a visually engaging way, complete with videos, white papers, and customer testimonials.

"It shows all the product lines. It shows everything that you might have think to put on there. It works well too, because, for example, when you click on the room and you can click on a link to look at different things about the vendor. And its awesome for the people on the vendor's side to have a notification that shows who's looking at their their micro-site" Riyad explained.

Hyper-Personalization for Account Based Selling

Beyond the digital sales rooms, the BridgeIT team is looking to leverage Criya's account-based selling capabilities to create personalized pitch decks for key target accounts. By understanding the unique pain points and needs of each prospect, the team was able to craft tailored presentations that resonated more effectively.

"If you had, let's say, five accounts that you're pitching to today that you're going to, let's say, and you're going to send out the same email, but with each email you share a pitch deck that is personalized for that particular buyer, by identifying the ICPs within that prospect, understanding why Bridge IT is valuable for that customer - all automated by Criya with 1-click," said Deb Dutta, at Criya.

As BridgeIT continues to leverage Criya's solutions, the team is excited about the potential to further streamline their content creation and boost their outbound prospecting efforts. With Criya's intuitive platform and data-driven insights, BridgeIT is poised to stand out in the crowded enterprise security market and drive more meaningful engagements with potential customers.

Looking Ahead

"I think this whole outbound team that we have here, or mentality has been really good for us. A few of the technologies that we've had a lot of success with recently are CrowdStrike being one of them, Abnormal Security (both of which used Criya's microsites for outbound), and then we're really on fire right now with a new platform and will want to build digital rooms for all these vendors" Reid Conklin shared.

By partnering with Criya, BridgeIT has found a powerful ally in their mission to transform their prospecting and buyer engagement strategies. With Criya's innovative solutions, the team is poised for continued growth and success in the dynamic enterprise security landscape.

Conclusion

The partnership between Bridge IT and Criya AI is a testament to the power of collaboration and the shared mission of empowering innovative, customer-first teams to succeed. By leveraging Criya's innovative content creation tools, Bridge IT has been able to streamline their outbound efforts, freeing up time and resources to focus on other critical aspects of their business.

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