In this Criya AI case study, we sit down with Cristina Gordon, the founder of CB Communications, to discuss how she leveraged Criya's AI-powered platform to transform her online sales and marketing efforts. The interview was conducted by Deboshree Dutta, CEO at Criya AI. Deb has been instrumental in helping Cristina and other Criya customers maximize the platform's capabilities to drive real business results. Through this conversation, we uncover the key challenges Cristina was facing, explore the specific Criya features that have been game-changers for her business, and get a firsthand look at the impressive results she's achieved since partnering with Criya. If you're a business owner or entrepreneur struggling to create an effective online sales presence, this case study offers valuable insights and inspiration that you won't want to miss.

Meet CB Communications

CB Communications is a dynamic public relations and communications agency that specializes in creating powerful, resonant messaging for companies and organizations worldwide. With a deep understanding of the evolving media landscape, CB Communications leverages its expertise to build and amplify brand narratives that connect with audiences on a meaningful level.

Founded by a team of seasoned professionals, the agency is driven by a passion for storytelling and a commitment to delivering results. The CB Communications team brings together a diverse range of skills—from media relations and strategic communications to content creation and digital marketing—ensuring that their clients' stories are told in the most compelling way possible. Whether it’s launching a new product, managing a crisis, or building long-term brand visibility, CB Communications is the partner you can trust to elevate your voice in the market.

Challenges with building landing pages at scale

As the founder of CB Communications, Cristina Gordon was facing a common challenge that many entrepreneurs encounter - creating an engaging and effective online sales and marketing presence for her business. "I'm not the most tech-savvy person, so I initially tried using Canva to put something together," Cristina explains.

"But I knew that what I had created wasn't going to cut it. I needed something more user-friendly that could also help me track leads and integrate seamlessly with my website."

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As CB Communications has grown, Cristina and her team have been wanting to launch newer revenue driving initiatives to help the brands that wanted PR support, but weren't quite ready for a full retainer. "There were so many amazing people reaching out, but they didn't fit our typical retainer model," she said. "I wanted to find a way to help them tell their stories, even if they weren't at that full-service level yet."

This is when Cristina turned to Criya, to help launch her first PR Accelerator program.

One key issue Cristina encountered was the time-consuming nature of building custom websites and landing pages for each new initiative. "Creating websites traditionally took us about five months," she explained. "It was a major investment of time and resources."

Enter Criya

That's when Cristina discovered Criya AI, an innovative AI-powered platform that generates stunning sales and marketing content in a matter of minutes. After a quick introductory call with Criya's Deboshree Dutta, Cristina was immediately intrigued and excited to get started.

"The capabilities of Criya just blew me away," says Cristina.
"Deb was able to take my rough ideas and vision and turn them into a fully fleshed-out, professional-looking sales funnel, complete with custom branding, AI-generated copy, and an easy way for customers to sign up and pay. I knew I had found the solution I was looking for."

One of the Criya features that Cristina found particularly useful was the ability to create targeted audience segments. "As someone who is rolling out my program in phases, the ability to easily organize my leads into different cohorts has been a game-changer," she explains. "I can now ensure that I'm delivering the right messaging and offers to the right people at the right time, which is crucial for maximizing conversions."

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CB Communications went on to launch more initiatives through Criya to serve multiple parts of their business.

One of Cristina's favorite Criya's features was the platform's flexibility and customization capabilities.

"We were able to port all of our brand guidelines - logos, colors, fonts - directly into Criya," she explained. "That meant we could create pages that felt truly cohesive with the rest of our brand, without having to start from scratch every time."

Cristina also praised Crea's ability to automate key parts of her business, like the intake process for her wedding content creation packages. Clients could click on a package, fill out a form, and it would all flow directly into HoneyBook.

" It saved us so much time and made the customer experience really polished."

Testimonials

"Criya allowed us to launch new initiatives and revenue streams in a fraction of the time it would have taken otherwise," Cristina said. "I was able to get the PR accelerator program up and running quickly, and it's already generating great results for us."

Deb Dutta, Criya's founder, echoed Cristina's sentiments: "Criya is such a user-friendly platform. The fact that Cristina's team was able to build an entire wedding package site in just a few hours is a testament to how powerful and efficient the tool is."

Working with our team

Cristina was also impressed by how quickly and seamlessly Criya was able to get her set up and ready to go. "Deb and the entire Criya team handled all of the technical details, from integrating Stripe for payments to connecting my custom domain. It was such a smooth and painless process - I didn't have to worry about a thing," she says.

Cristina is quick to recommend Criya AI to other business owners who are struggling to create an effective online sales presence. "The team at Criya is incredible - they're so knowledgeable, responsive, and genuinely invested in helping you succeed," she says.

"And the platform itself is just so intuitive and powerful. I'm so grateful that I found Criya - for my business."

Goals for Growth

With Criya powering her business, Cristina has ambitious plans for the future of CB Communications.

"We're looking to expand our revenue streams beyond just retainer work," she shared. "The PR accelerator program is a big part of that, but we're also exploring things like franchise opportunities and personalized websites for our team."

Cristina is confident that Criya will continue to be a valuable partner in this growth journey.

"The platform has already saved us so much time and allowed us to be more nimble," she said. "I can't wait to see what else we can accomplish together."